{"id":10023,"date":"2023-11-20T18:39:29","date_gmt":"2023-11-20T17:39:29","guid":{"rendered":"https:\/\/zale.hr\/portfolio\/ling-visual-identity-and-book-of-standards\/"},"modified":"2023-11-20T18:39:29","modified_gmt":"2023-11-20T17:39:29","slug":"ling-visual-identity-and-book-of-standards","status":"publish","type":"portfolio","link":"https:\/\/zale.hr\/en\/portfolio\/ling-visual-identity-and-book-of-standards\/","title":{"rendered":"LING :: Visual identity and book of standards"},"content":{"rendered":"

Creating a visual identity: The design behind the LING logo<\/h2>\n
\"Visual
Visual identity for LING<\/figcaption><\/figure>\n

At the center of every company and brand is a symbol that reflects its values. Our recent collaboration included the creation of a visual identity and brand book for LING – legal engineering, where tradition meets innovation and creativity in a harmonious logo.<\/p>\n

LING logo and its meaning<\/h3>\n

In the book of standards, LING introduced itself, so we will use their words to introduce them: “LING – Legal Engineering is a carefully crafted acronym and symbol that carries a deep meaning.
\nThe first letter, “L”, proudly represents the word “Legal”, signifying the legal expertise that is the basis of the company’s operations, its strong connection with the legal aspect of business and dedication to the legal activity from which it originates. On the other hand, the suffix “ING” is not just a random combination of letters. This combination has a deep historical meaning, an homage to the company from which LING originated – In\u017eenjerski biro<\/a>. In this way, the connection with tradition is preserved and at the same time it creates a bridge to the future, where innovation plays a key role.<\/p>\n

The logo is made of regular geometric shapes: triangle, cube, circle and their combinations. The shape of the bird, a stylized carrier pigeon, is made of triangles and symbolizes the transmission of information and freedom and perspective, key elements in legal engineering that require creative thinking and out-of-the-box solutions. The textual part of the logo, also made of regular geometric shapes, further emphasizes precision and attention to detail.”<\/p>\n