{"id":10323,"date":"2024-03-22T13:11:16","date_gmt":"2024-03-22T12:11:16","guid":{"rendered":"https:\/\/zale.hr\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/"},"modified":"2024-03-22T13:11:19","modified_gmt":"2024-03-22T12:11:19","slug":"halmed-visual-identity-of-the-increasenet-project","status":"publish","type":"portfolio","link":"https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/","title":{"rendered":"Halmed :: Visual identity of the IncreaseNET project"},"content":{"rendered":"<p data-sourcepos=\"5:1-5:241\">We recently had the opportunity to collaborate with the Agency for Medicines and Medical Products (<a href=\"https:\/\/www.halmed.hr\/\" target=\"_blank\" rel=\"noopener\">HALMED<\/a>) on a project close to their mission: <a href=\"https:\/\/www.jazmp.si\/en\/eu-projects\/increasenet\/\" target=\"_blank\" rel=\"noopener\">IncreaseNET<\/a>.<\/p>\n<h2 data-sourcepos=\"7:1-7:10\">Project<\/h2>\n<p data-sourcepos=\"9:1-9:379\">IncreaseNET is a joint initiative under the EU4Health program that aims to strengthen the European Medicines Regulatory Network (EMRN). EMRN faces an increasing workload due to the growing number and complexity of medical procedures, along with the rapid advancement of science. IncreaseNET seeks to address these challenges by improving regulatory expertise and building a more capable network.<\/p>\n<div id='gallery-1' class='gallery galleryid-10323 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-logo-3-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-1-10313\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-1116x1116.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3-220x220.jpg 220w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-3.jpg 1400w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10313'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-logo-2-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-1-10311\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-1116x1116.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-2.jpg 1400w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10311'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-logo-1-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-1-10309\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-1116x1116.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-logo-1.jpg 1400w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10309'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2 data-sourcepos=\"11:1-11:38\">Our Solution for Visual Identity<\/h2>\n<p data-sourcepos=\"13:1-13:140\">Understanding the project and its mission of building trust and promoting collaboration within EMRN was central to our design approach.<\/p>\n<ul data-sourcepos=\"15:1-18:0\">\n<li data-sourcepos=\"15:1-16:0\">\n<p data-sourcepos=\"15:3-15:402\"><strong>Logo Design and Meaning<\/strong>: The IncreaseNET logo, a triangle made up of smaller triangles, embodies the ideas of progress, diversity and collaboration. Each element is carefully crafted to mark a forward movement, an exchange of perspectives and a pooling of regulatory expertise.<\/p>\n<p>The color palette of the IncreaseNET logo serves as visual evidence of the multifaceted approach of the initiative. From deep blues and greens that symbolize reliability and established practice to lighter hues that signify innovation and adaptability, each shade tells a story of growth and renewal.<\/p>\n<\/li>\n<li data-sourcepos=\"17:1-18:0\">\n<p data-sourcepos=\"17:3-17:231\"><strong>Visual consistency<\/strong>: We ensured a consistent visual identity at different touch points to create a unique brand experience.<\/p>\n<div id='gallery-2' class='gallery galleryid-10323 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-rollup-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"1024\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup-766x1024.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-2-10319\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup-766x1024.jpg 766w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup-224x300.jpg 224w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup-768x1027.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup-806x1078.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup-558x746.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup-655x876.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-rollup.jpg 1024w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10319'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-memo-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-2-10315\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-1116x1116.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-memo.jpg 1400w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10315'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-poster-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"756\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-1024x819.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-2-10317\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-1024x819.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-300x240.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-768x614.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-1116x893.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-806x645.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-558x446.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster-655x524.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-poster.jpg 1400w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10317'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-flyer-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"629\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-2-10307\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-1024x682.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-300x200.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-768x512.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-1116x744.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-806x537.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-558x372.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer-655x437.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-flyer.jpg 1400w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10307'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/halmed-brand-book-mockup-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"1024\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-585x1024.jpg\" class=\"attachment-large size-large\" alt=\"Halmed :: Vizualni identitet za projekt IncreaseNET\" aria-describedby=\"gallery-2-10305\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-585x1024.jpg 585w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-171x300.jpg 171w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-768x1344.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-878x1536.jpg 878w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-1170x2048.jpg 1170w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-1116x1953.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-806x1411.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-558x977.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup-655x1146.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2024\/03\/halmed-brand-book-mockup.jpg 1400w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10305'>\n\t\t\t\tHalmed :: Vizualni identitet za projekt IncreaseNET\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/li>\n<\/ul>\n<h2 data-sourcepos=\"19:1-19:10\">CONCLUSION<\/h2>\n<p data-sourcepos=\"21:1-21:241\">IncreaseNET&#8217;s visual identity reflects the project&#8217;s commitment to fostering trust and collaboration within EMRN. The design elements reinforce the initiative&#8217;s goals of building a robust and adaptable regulatory network for the future of medicine. Combining symbolism with simplicity, we created a design that is in line with the project&#8217;s goals.<\/p>\n<p>Do you want to create a visual identity with us? Contact us at the <a href=\"mailto:info@zale.hr\">email address<\/a> or via the <a class=\"\" href=\"https:\/\/zale.hr\/kontakt\/\" target=\"_blank\" rel=\"noopener\">contact form<\/a>. You can view our works in the <a href=\"https:\/\/zale.hr\/portfolio-dizajn-loga-dizajn-kataloga-ui-ux-dizajn-web-dizajn-copywriting\/\" target=\"_blank\" rel=\"noopener\">portfolio<\/a>.<\/p>\n<p>If you want to know more about graphic design, feel free to take a look at our <a class=\"\" href=\"https:\/\/zale.hr\/blog\/\" target=\"_blank\" rel=\"noopener\">blog<\/a>, where you will find many interesting articles, many of which are on the topic of <a href=\"https:\/\/zale.hr\/izrada-logotipa-vodic-za-dizajn-kvalitetnog-loga\/\" target=\"_blank\" rel=\"noopener\">logos<\/a>.<\/p>\n<p><span style=\"color: #99cc00;\">Zale Design Studio<\/span><\/p>\n<p data-sourcepos=\"21:1-21:241\">\n","protected":false},"excerpt":{"rendered":"<p>We recently had the opportunity to collaborate with the Agency for Medicines and Medical Products (HALMED) on a project close to their mission: IncreaseNET. Project IncreaseNET is a joint initiative under the EU4Health program that aims to strengthen the European Medicines Regulatory Network (EMRN). EMRN faces an increasing workload due to the growing number and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":10313,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[118],"portfolio_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halmed :: Visual identity for the IncreaseNET project - Zale Design<\/title>\n<meta name=\"description\" content=\"We created the entire visual identity for Halmed&#039;s IncreaseNET project, and you can read and see more about it at the link.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zale.hr\/en\/portfolio\/halmed-visual-identity-of-the-increasenet-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halmed :: Visual identity for the IncreaseNET project - 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