{"id":4749,"date":"2022-02-12T18:05:45","date_gmt":"2022-02-12T17:05:45","guid":{"rendered":"https:\/\/zale.hr\/portfolio\/goldcorn-nadjevi-packaging-design\/"},"modified":"2022-10-25T23:04:26","modified_gmt":"2022-10-25T21:04:26","slug":"packaging-design-for-goldcorn-group","status":"publish","type":"portfolio","link":"https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/","title":{"rendered":"Goldcorn nadjevi :: Packaging Design"},"content":{"rendered":"<p>For the company Goldcorn from Zagreb, we designed labels for existing packaging. Goldcorn&#8217;s main activity is the distribution of food products to many producers throughout the region. In this case, they needed a design for the spreads in their offer. Since it was about five types of fillings (flavors: apple, chocolate (goldella), mixed fruit, apricot and cherry) it was necessary to come up with a roof design for all five fillings and then adapt each one separately to a particular taste. We achieved this with color and photo changes to make each flavor easily recognizable.<\/p>\n<div id='gallery-1' class='gallery galleryid-4749 gallery-columns-5 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/goldcorn-nadjev-mijesano-voce-2018-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Packaging design for Goldcorn group. We designed packaging for fillings of various flavors (apricot, apple, chocolate, cherry and mixed fruit) for our clients from Zagreb.\" aria-describedby=\"gallery-1-4463\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-mijesano-voce-2018.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4463'>\n\t\t\t\tPackaging design for Goldcorn\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/goldcorn-nadjev-marelica-2018-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Packaging design for Goldcorn group. We designed packaging for fillings of various flavors (apricot, apple, chocolate, cherry and mixed fruit) for our clients from Zagreb.\" aria-describedby=\"gallery-1-4462\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-marelica-2018.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4462'>\n\t\t\t\tPackaging design for Goldcorn\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/goldcorn-nadjev-jabuka-2018-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Packaging design for Goldcorn group. We designed packaging for fillings of various flavors (apricot, apple, chocolate, cherry and mixed fruit) for our clients from Zagreb.\" aria-describedby=\"gallery-1-4461\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-jabuka-2018.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4461'>\n\t\t\t\tPackaging design for Goldcorn\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/goldcorn-nadjev-goldella-2018-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Packaging design for Goldcorn group. We designed packaging for fillings of various flavors (apricot, apple, chocolate, cherry and mixed fruit) for our clients from Zagreb.\" aria-describedby=\"gallery-1-4460\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-goldella-2018.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4460'>\n\t\t\t\tPackaging design for Goldcorn\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/goldcorn-nadjev-visnja-2018-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"945\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Packaging design for Goldcorn group. We designed packaging for fillings of various flavors (apricot, apple, chocolate, cherry and mixed fruit) for our clients from Zagreb.\" aria-describedby=\"gallery-1-4459\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-1024x1024.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-300x300.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-150x150.jpg 150w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-768x768.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-468x468.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-806x806.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-558x558.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-655x655.jpg 655w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-266x266.jpg 266w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-35x35.jpg 35w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018-220x220.jpg 220w, https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-4459'>\n\t\t\t\tPackaging design for Goldcorn\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2>What is important in packaging and label design?<\/h2>\n<p>Your product will sit on the shelves directly next to its competition, so design is what will help your product stand out from the crowd. We all had that situation where someone told us how they bought a product from the store be go to frequently. Then we get shocked that we never even noticed it. We only find it when we actively start looking for it and when a friend tells us exactly where the product is. Unfortunately, many quality products are missed by customers for the very reason that they are not even noticed. This does not mean that the design always has to be in bright colors or that the packaging has to have unusual shapes. Sometimes the use of strong colors is desirable, but not for all products. What is important is that the designer creates a design according to the needs of the product, industry and the customers you want to attract.<\/p>\n<p>Stick to the basic design rules. Don\u2019t clutter the design with too many illustrations, photos and design elements. The space for design on the packaging is limited. In addition, each product must contain texts that are prescribed by law, such as content, production date, etc.. Also, do not be afraid to be creative with products that allow this, and with those that require a more professional design. Remember that professional does not have to mean boring. With an interesting choice of color palette, fonts, photos or patterns, any design can be noticed and accepted by the customer.<\/p>\n<p>See our other works from the <a class=\"\" href=\"https:\/\/zale.hr\/en\/portfolio-logo-ui-ux-web-catalog-design-copywriting\/portfolio-category\/packaging-en\/\">Packaging<\/a> site.<\/p>\n<p>For the design of your packaging or label, contact us via the <a class=\"\" href=\"https:\/\/zale.hr\/en\/contact-2\/\" target=\"_blank\" rel=\"noopener\">form<\/a> or send us an <a class=\"\" href=\"mailto:info@zale.hr\" target=\"_blank\" rel=\"noopener\">email<\/a>.<\/p>\n<p>If you want to know more about graphic design, feel free to take a look at our <a href=\"https:\/\/zale.hr\/en\/blog\/\">blog<\/a>, where you will find many interesting articles.<\/p>\n<p><span style=\"color: #99cc00;\">Zale Design Studio<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the company Goldcorn from Zagreb, we designed labels for existing packaging. Goldcorn&#8217;s main activity is the distribution of food products to many producers throughout the region. In this case, they needed a design for the spreads in their offer. Since it was about five types of fillings (flavors: apple, chocolate (goldella), mixed fruit, apricot&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4459,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[143],"portfolio_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging design for Goldcorn Group :: Zale Design Studio<\/title>\n<meta name=\"description\" content=\"Packaging design for Goldcorn group. We designed packaging for fillings of various flavors (apricot, apple, chocolate, cherry and mixed fruit) for our clients from Zagreb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging design for Goldcorn Group :: Zale Design Studio\" \/>\n<meta property=\"og:description\" content=\"Packaging design for Goldcorn group. We designed packaging for fillings of various flavors (apricot, apple, chocolate, cherry and mixed fruit) for our clients from Zagreb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Zale Design Studio :: Graphic Design and Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZaleDesign\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-25T21:04:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ZaleDizajn\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/\",\"url\":\"https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/\",\"name\":\"Packaging design for Goldcorn Group :: Zale Design Studio\",\"isPartOf\":{\"@id\":\"https:\/\/zale.hr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/packaging-design-for-goldcorn-group\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zale.hr\/wp-content\/uploads\/2020\/11\/goldcorn-nadjev-visnja-2018.jpg\",\"datePublished\":\"2022-02-12T17:05:45+00:00\",\"dateModified\":\"2022-10-25T21:04:26+00:00\",\"description\":\"Packaging design for Goldcorn group. 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