{"id":5325,"date":"2022-02-21T14:49:53","date_gmt":"2022-02-21T13:49:53","guid":{"rendered":"https:\/\/zale.hr\/portfolio\/error-free-logo-design\/"},"modified":"2022-10-27T16:55:36","modified_gmt":"2022-10-27T14:55:36","slug":"error-free-logo-design","status":"publish","type":"portfolio","link":"https:\/\/zale.hr\/en\/portfolio\/error-free-logo-design\/","title":{"rendered":"Error Free :: Logo Design"},"content":{"rendered":"

We designed the logo for the company Error Free. It’s business is in audio production and professional lighting design for concerts and other events. In fact, even though the name of the company is Error Free, we sneaked in intentional one. \ud83d\ude42<\/p>\r\n

\"Logo
Logo design for the company Error Free<\/figcaption><\/figure>\r\n

Logo Design: The idea behind the Error Free logo<\/h3>\r\n

The client wanted a logo that was professional and that invoked a feeling of trust. Creating a logo of this kind is quite a common request, and we already had an idea of how we would achieve it. This is the reason why we chose a very light blue color as a contrast to the strong black. The light blue color is one that most people will say is their favorite. One of the reasons for this is certainly that, according to psychology, it leaves us with a feeling of trust and reliability, and it also calms us down. For a company dealing with such a dynamic business, this color gives a good balance to it.<\/p>\r\n

As an icon, we chose a circle with the symbols of the letters E and F. We wanted them to be associated with the graphics for the music equalizer. Since these strips are quite symbolic for production (which is what our client does), we wanted to somehow include them in the design. We achieved this by turning the initials into music bars. To balance those straight lines, we put them in a circle. This monochromatic sign is striking and unique.<\/p>\r\n

Now we will return to our deliberate mistake. The name Error Free is a strong and serious name. Since our client is not like that, in the contrast of the strong name and monochromatic icon, we wanted to break that seriousness and monotony a bit, and we played with the letters. A small detail like this, turning the letter R to the wrong side, gives a good balance to the look of the logo, but also to the meaning of the company itself. Although the impression of the logo is still professional and strong, our eye will notice this small interesting detail and that detail, which jumps out of the ordinary, will be what we will notice and remember.<\/p>\r\n