{"id":7366,"date":"2022-10-11T13:58:57","date_gmt":"2022-10-11T11:58:57","guid":{"rendered":"https:\/\/zale.hr\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/"},"modified":"2022-12-28T14:19:40","modified_gmt":"2022-12-28T13:19:40","slug":"shevchenko-design-of-the-logo-label-and-packaging","status":"publish","type":"portfolio","link":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/","title":{"rendered":"Shevchenko :: Design of the logo, label and packaging"},"content":{"rendered":"<h2>Visual identity for the honey brand<\/h2>\n<p>Creating the logo, label and packaging design for clients from Ukraine was a pleasure. The client is a family farm that produces honey. They wanted an overall <a href=\"https:\/\/zale.hr\/en\/visual-identity-definition-elements-and-tips\/\" target=\"_blank\" rel=\"noopener\">visual identity<\/a> that would be elegant, but also warm and accessible since it is a family business.<\/p>\n<div id='gallery-1' class='gallery galleryid-7366 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/shevchenko-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"403\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko-2.jpg\" class=\"attachment-full size-full\" alt=\"Logo design for Shevchenko&#039;s family honey. In the picture we see the logo on a beige background with the shadow of palm leaves.\" aria-describedby=\"gallery-1-7356\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko-2.jpg 576w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko-2-300x210.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko-2-468x328.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko-2-558x390.jpg 558w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-7356'>\n\t\t\t\tLogo design for Shevchenko \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/shevchenko1\/'><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"403\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko1.jpg\" class=\"attachment-full size-full\" alt=\"Logo design for Shevchenko&#039;s family honey. In the picture we see the logo in gold color on a black background.\" aria-describedby=\"gallery-1-7358\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko1.jpg 576w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko1-300x210.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko1-468x328.jpg 468w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/Shevchenko1-558x390.jpg 558w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-7358'>\n\t\t\t\tLogo design for Shevchenko \n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>Logo Design<\/h3>\n<p>We started creating a visual identity with the <a href=\"https:\/\/zale.hr\/en\/logo-design-how-to-create-a-quality-logo\/\" target=\"_blank\" rel=\"noopener\">design of the logo<\/a>. It was not difficult to choose an icon to represent the logo. A bee in flight was a simple and logical choice. What is perhaps less obvious is the fact that the path the bee takes in the logo is actually the owner&#8217;s signature. This simple, yet interesting detail gives the overall design an additional dimension. The bee icon ends its flight as a dot at the end of that signature.<\/p>\n<div id='gallery-2' class='gallery galleryid-7366 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/shevchenko-privjesnice-2-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1065\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1.jpg\" class=\"attachment-full size-full\" alt=\"Label design for Shevchenko honey. The picture shows three labels placed on a white background. On the background we see the shadows of the windows. The labels are black with gold and white icons and letters.\" aria-describedby=\"gallery-2-7411\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1.jpg 1600w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-300x200.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-1024x682.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-768x511.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-1536x1022.jpg 1536w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-1116x743.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-806x536.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-558x371.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-privjesnice-1-655x436.jpg 655w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-7411'>\n\t\t\t\tLabel design for Shevchenko honey\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/shevchenko-okrugla-privjesnica-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica.jpg\" class=\"attachment-full size-full\" alt=\"Shevchenko honey pendant design. In the picture there is a black pendant for packing honey. Black pendant with gold and white letters and icons. Placed on a wooden table.\" aria-describedby=\"gallery-2-7407\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica.jpg 1600w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-300x200.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-1024x683.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-768x512.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-1536x1024.jpg 1536w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-1116x744.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-806x538.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-558x372.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-okrugla-privjesnica-655x437.jpg 655w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-7407'>\n\t\t\t\tShevchenko honey pendant design\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3><\/h3>\n<h3>Choice of color and typography<\/h3>\n<p><a href=\"https:\/\/zale.hr\/en\/logo-and-colors-how-to-choose-the-right-color-for-a-logo\/\" target=\"_blank\" rel=\"noopener\">Choosing the color<\/a> of the visual identity is again tied to the honey itself and the client&#8217;s desire for the logo to be elegant. In order to avoid the traditional yellow color of honey, we decided on a more golden color. The golden color is a good representative of honey and has the sophistication that the client wanted to convey.<\/p>\n<p>The <a href=\"https:\/\/zale.hr\/en\/typography-why-is-it-important\/\" target=\"_blank\" rel=\"noopener\">typography<\/a> chosen for this project is a <em>handwritten<\/em> font. This type of decorative lettering is ideal for the type of logo design the client wanted. Decorative letters should not be used for the entire text as they are more difficult to read. Also with the use of too many decorative letters in the design, it can look excessive and the font itself can distract from the message of the design itself. Therefore, they are ideal, as in this case, as titles, design details, slogans, etc. For this reason, we also used a flatter font for the word &#8220;family&#8221; in order to balance the very aesthetics of the design and make the name Shevchenko even more noticeable.<\/p>\n<div id='gallery-3' class='gallery galleryid-7366 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/shevchenko-honey-sunflower-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower.jpg\" class=\"attachment-full size-full\" alt=\"Shevchenko family honey label design\" aria-describedby=\"gallery-3-7672\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower.jpg 1400w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower-300x200.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower-1024x683.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower-768x512.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower-1116x745.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower-806x538.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower-558x372.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-sunflower-655x437.jpg 655w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-7672'>\n\t\t\t\tShevchenko family honey label design\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/shevchenko-honey-acacia-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia.jpg\" class=\"attachment-full size-full\" alt=\"Shevchenko family honey label design\" aria-describedby=\"gallery-3-7674\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia.jpg 1400w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia-300x200.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia-1024x683.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia-768x512.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia-1116x745.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia-806x538.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia-558x372.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-acacia-655x437.jpg 655w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-7674'>\n\t\t\t\tShevchenko family honey label design\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/zale.hr\/en\/shevchenko-honey-linden-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden.jpg\" class=\"attachment-full size-full\" alt=\"Shevchenko family honey label design\" aria-describedby=\"gallery-3-7670\" srcset=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden.jpg 1400w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden-300x200.jpg 300w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden-1024x683.jpg 1024w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden-768x512.jpg 768w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden-1116x745.jpg 1116w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden-806x538.jpg 806w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden-558x372.jpg 558w, https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-honey-linden-655x437.jpg 655w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-7670'>\n\t\t\t\tShevchenko family honey label design\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<div class=\"post-formatting\">\n<h2>WHAT DO YOU NEED TO KNOW ABOUT LABEL AND PACKAGING DESIGN?<\/h2>\n<p><a href=\"https:\/\/zale.hr\/en\/labels-how-to-design-a-quality-label\/\" target=\"_blank\" rel=\"noopener\">Label<\/a> and <a href=\"https:\/\/zale.hr\/en\/how-to-promote-a-product-packaging-design-tips\/\" target=\"_blank\" rel=\"noopener\">packaging<\/a> design have two basic purposes. First, it allows consumers to see prices, sizes and other important information about the product. Second, it should help the product stand out from the competition.<\/p>\n<p>The best way to ensure that your labels and packaging are successful is to work with professional designers. They can help the product to be well designed to help market the product as well as possible, and in that way help in its success.<\/p>\n<span class=\"image-placeholder video\" style=\"padding-bottom:56.25000000%\"><video controls class=\"video-js-el vjs-default-skin vjs-minimal-skin wp-video-shortcode\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2021\/11\/Shevchenko-Logo-Animation.mp4\" preload=\"auto\" width=\"640\" height=\"360\" mp4 data-vsetup=\"[]\" playsinline=\"playsinline\"><source type=\"video\/mp4\" src=\"https:\/\/zale.hr\/wp-content\/uploads\/2021\/11\/Shevchenko-Logo-Animation.mp4?_=1\" \/><\/video><\/span>\n<h3>1. What is the difference between label and packaging design?<\/h3>\n<p>The design of the label is one part of the packaging. Labels are usually found on food products and include information such as name, ingredients, nutritional information and other details. The packaging design includes everything from the labels to the containers themselves, so if you want to change the container itself, it&#8217;s part of the overall packaging design.<\/p>\n<h3>2. How important is it to make sure the product stands out?<\/h3>\n<p>Just imagine that you are in a supermarket and you are surrounded by hundreds, if not thousands of products. Let&#8217;s take it a step further and let&#8217;s say you are buying a product you&#8217;ve never used, and now you&#8217;re standing in front of shelves with dozens of products offering the same thing. Which one will you choose? Are you going to think that maybe it&#8217;s not very good quality (although that&#8217;s not necessarily true) just because the design is poor quality? Or will you reach for a product that has an attractive and high-quality design that instills confidence in you? That&#8217;s the power of packaging design. We all choose products based on their appearance every day, even if we don&#8217;t even realize it. When your product is placed directly next to its competition, you want the customer to choose it. That&#8217;s why quality design is so important.<\/p>\n<h3>3. What are some other factors to consider when designing labels or packaging?<\/h3>\n<p>In addition to making sure your product stands out, you also need to consider the cost of the project. Labels and packaging can be expensive, so you need to make sure you&#8217;re getting the most bang for your buck. You also need to consider the function of the labels or packaging. If you&#8217;re selling food, for example, you need to make sure the packaging is food-safe. That the product will not be damaged in transport and that the product will be properly preserved.<\/p>\n<h3>4. How to ensure that labels and packaging are successful?<\/h3>\n<p>The best way to ensure that your labels and packaging are successful is to work with a professional designer. They can help you figure out how to make your product stand out and can also take into account the function of the labels or packaging.<\/p>\n<h3>5. What are some common mistakes businesses make with labels and packaging?<\/h3>\n<p>One common mistake businesses make is not considering the overall design of their product. They focus solely on the cost of the project without taking into account how it will affect the overall look of their product. Another common mistake is not working with a professional designer. This can lead to a product that doesn&#8217;t stand out or isn&#8217;t functionable.<\/p>\n<p>You can view our other works in the <a href=\"https:\/\/zale.hr\/en\/portfolio-logo-ui-ux-web-catalog-design-copywriting\/\" target=\"_blank\" rel=\"noopener\">portfolio<\/a>.<\/p>\n<p>Need a logo design? Contact us at the <a href=\"mailto:info@zale.hr\">email address<\/a> or via the <a class=\"link-hover\" href=\"https:\/\/zale.hr\/en\/contact-2\/\" target=\"_blank\" rel=\"noopener\">contact form<\/a>.<\/p>\n<p>If you want to know more about graphic design, feel free to take a look at our <a href=\"https:\/\/zale.hr\/en\/blog\/\" target=\"_blank\" rel=\"noopener\">blog<\/a>, where you will find many interesting articles, some of which are also about <a href=\"https:\/\/zale.hr\/en\/labels-how-to-design-a-quality-label\/\" target=\"_blank\" rel=\"noopener\">labels<\/a> and <a href=\"https:\/\/zale.hr\/en\/how-to-promote-a-product-packaging-design-tips\/\" target=\"_blank\" rel=\"noopener\">packaging<\/a>.<\/p>\n<\/div>\n<div><span style=\"color: #99cc00;\">Zale Design Studio<\/span><\/div>\n<div class=\"post-formatting\">\n<div class=\"col-sm-12\">\n<div class=\"social-links-plain\">\n<div class=\"share-social\">\n<h4><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<div class=\"social-links-plain\">\n<div class=\"likes\"><\/div>\n<div class=\"share-social\"><\/div>\n<\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<div class=\"project-description\">\n<div class=\"post-formatting\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visual identity for the honey brand Creating the logo, label and packaging design for clients from Ukraine was a pleasure. The client is a family farm that produces honey. They wanted an overall visual identity that would be elegant, but also warm and accessible since it is a family business. Logo Design We started creating&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7676,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[118,174,143],"portfolio_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo, label and packaging design for Shevchenko :: Zale Design<\/title>\n<meta name=\"description\" content=\"Visual identity for honey produced by the Shevchenko family. We created the logo, label and packaging design for them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo, label and packaging design for Shevchenko :: Zale Design\" \/>\n<meta property=\"og:description\" content=\"Visual identity for honey produced by the Shevchenko family. We created the logo, label and packaging design for them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Zale Design Studio :: Graphic Design and Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZaleDesign\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T13:19:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ZaleDizajn\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/\",\"url\":\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/\",\"name\":\"Logo, label and packaging design for Shevchenko :: Zale Design\",\"isPartOf\":{\"@id\":\"https:\/\/zale.hr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg\",\"datePublished\":\"2022-10-11T11:58:57+00:00\",\"dateModified\":\"2022-12-28T13:19:40+00:00\",\"description\":\"Visual identity for honey produced by the Shevchenko family. We created the logo, label and packaging design for them.\",\"breadcrumb\":{\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#primaryimage\",\"url\":\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg\",\"contentUrl\":\"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg\",\"width\":1400,\"height\":934,\"caption\":\"Honey label design for Shevchenko family\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home page\",\"item\":\"https:\/\/zale.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/zale.hr\/en\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Shevchenko :: Design of the logo, label and packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zale.hr\/en\/#website\",\"url\":\"https:\/\/zale.hr\/en\/\",\"name\":\"Zale Design Studio :: Graphic Design and Marketing\",\"description\":\"Work, play, create\",\"publisher\":{\"@id\":\"https:\/\/zale.hr\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zale.hr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zale.hr\/en\/#organization\",\"name\":\"Zale d.o.o.\",\"url\":\"https:\/\/zale.hr\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zale.hr\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zale.hr\/wp-content\/uploads\/2021\/06\/zale-logo.png\",\"contentUrl\":\"https:\/\/zale.hr\/wp-content\/uploads\/2021\/06\/zale-logo.png\",\"width\":108,\"height\":55,\"caption\":\"Zale d.o.o.\"},\"image\":{\"@id\":\"https:\/\/zale.hr\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ZaleDesign\",\"https:\/\/x.com\/ZaleDizajn\",\"https:\/\/www.instagram.com\/zaledesign\/\",\"https:\/\/www.linkedin.com\/company\/zale-d-o-o-\/\",\"https:\/\/www.pinterest.com\/zaledizajn\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Logo, label and packaging design for Shevchenko :: Zale Design","description":"Visual identity for honey produced by the Shevchenko family. We created the logo, label and packaging design for them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/","og_locale":"en_US","og_type":"article","og_title":"Logo, label and packaging design for Shevchenko :: Zale Design","og_description":"Visual identity for honey produced by the Shevchenko family. We created the logo, label and packaging design for them.","og_url":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/","og_site_name":"Zale Design Studio :: Graphic Design and Marketing","article_publisher":"https:\/\/www.facebook.com\/ZaleDesign","article_modified_time":"2022-12-28T13:19:40+00:00","og_image":[{"width":1400,"height":934,"url":"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ZaleDizajn","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/","url":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/","name":"Logo, label and packaging design for Shevchenko :: Zale Design","isPartOf":{"@id":"https:\/\/zale.hr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#primaryimage"},"image":{"@id":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg","datePublished":"2022-10-11T11:58:57+00:00","dateModified":"2022-12-28T13:19:40+00:00","description":"Visual identity for honey produced by the Shevchenko family. We created the logo, label and packaging design for them.","breadcrumb":{"@id":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#primaryimage","url":"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg","contentUrl":"https:\/\/zale.hr\/wp-content\/uploads\/2022\/08\/shevchenko-family-linden-honey.jpg","width":1400,"height":934,"caption":"Honey label design for Shevchenko family"},{"@type":"BreadcrumbList","@id":"https:\/\/zale.hr\/en\/portfolio\/shevchenko-design-of-the-logo-label-and-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home page","item":"https:\/\/zale.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/zale.hr\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Shevchenko :: Design of the logo, label and packaging"}]},{"@type":"WebSite","@id":"https:\/\/zale.hr\/en\/#website","url":"https:\/\/zale.hr\/en\/","name":"Zale Design Studio :: Graphic Design and Marketing","description":"Work, play, create","publisher":{"@id":"https:\/\/zale.hr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zale.hr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zale.hr\/en\/#organization","name":"Zale d.o.o.","url":"https:\/\/zale.hr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zale.hr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/zale.hr\/wp-content\/uploads\/2021\/06\/zale-logo.png","contentUrl":"https:\/\/zale.hr\/wp-content\/uploads\/2021\/06\/zale-logo.png","width":108,"height":55,"caption":"Zale d.o.o."},"image":{"@id":"https:\/\/zale.hr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZaleDesign","https:\/\/x.com\/ZaleDizajn","https:\/\/www.instagram.com\/zaledesign\/","https:\/\/www.linkedin.com\/company\/zale-d-o-o-\/","https:\/\/www.pinterest.com\/zaledizajn\/"]}]}},"_links":{"self":[{"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/portfolio\/7366"}],"collection":[{"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/comments?post=7366"}],"version-history":[{"count":16,"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/portfolio\/7366\/revisions"}],"predecessor-version":[{"id":9211,"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/portfolio\/7366\/revisions\/9211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/media\/7676"}],"wp:attachment":[{"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/media?parent=7366"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/portfolio_category?post=7366"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/zale.hr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=7366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}