Halmed :: Visual identity of the IncreaseNET project
A network that grows
The brief
HALMED, the Agency for Medicinal Products and Medical Devices of Croatia, needed a visual identity for IncreaseNET, a joint initiative under the EU4Health programme that strengthens the European Medicines Regulatory Network (EMRN). The identity had to express the project’s mission of building trust and collaboration within the network.
What we did
Zale Design Studio created the project’s complete visual identity. The logo is a triangle built from smaller triangles, symbolising progress, diversity and collaboration, and the palette runs from deep blues and greens (reliability, established practice) to lighter shades (innovation, adaptability). The identity was applied consistently to a brand book, letterhead, flyer, poster and roll-up banner.
The outcome
HALMED received a complete visual identity for IncreaseNET (logo, colour palette and print applications), designed for consistent use across the project’s different touchpoints.
We recently had the opportunity to collaborate with the Agency for Medicinal Products and Medical Devices of Croatia (HALMED) on a project close to their mission: IncreaseNET.
Project
IncreaseNET is a joint initiative under the EU4Health program that aims to strengthen the European Medicines Regulatory Network (EMRN). EMRN faces an increasing workload due to the growing number and complexity of medical procedures, along with the rapid advancement of science. IncreaseNET seeks to address these challenges by improving regulatory expertise and building a more capable network.
Our Solution for Visual Identity
Understanding the project and its mission of building trust and promoting collaboration within EMRN was central to our design approach.
Logo Design and Meaning: The IncreaseNET logo, a triangle made up of smaller triangles, embodies the ideas of progress, diversity and collaboration. Each element is carefully crafted to mark a forward movement, an exchange of perspectives and a pooling of regulatory expertise.
The color palette of the IncreaseNET logo serves as visual evidence of the multifaceted approach of the initiative. From deep blues and greens that symbolize reliability and established practice to lighter hues that signify innovation and adaptability, each shade tells a story of growth and renewal.
Visual consistency: We ensured a consistent visual identity at different touch points to create a unique brand experience.
CONCLUSION
IncreaseNET's visual identity reflects the project's commitment to fostering trust and collaboration within EMRN. The design elements reinforce the initiative's goals of building a robust and adaptable regulatory network for the future of medicine. Combining symbolism with simplicity, we created a design that is in line with the project's goals.
Do you want to create a visual identity with us? Contact us at the email address or via the contact form. You can view our works in the portfolio.
If you want to know more about graphic design, feel free to take a look at our blog, where you will find many interesting articles, many of which are on the topic of logos.
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