Nova TV :: Nova Premium Story for Ledo
2025Vegetables in motion
— Graphic and web design from Zagreb — identity, packaging, motion, interface.
Selected work
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Horizonti Travel :: Logo Design
2025A line on the horizon
Bikershop :: Logo Design
2025Two wheels, one mark
We turn ideas into visual design — from the first sketch to files ready for print and screen, with an emphasis on clarity, character and work that lasts.
Services
Logo and visual identity
Every identity starts with a mark. Whether you need a new look or want to refresh the one you have, we take it from first sketch to full identity system.
Web and mobile app design (UI/UX)
Web design is part of running a business, and app design increasingly comes with it. We do both, end to end.
Packaging and label design
Packaging for food, cosmetics, construction and pharma, plus labels for wine, oil and honey.
Motion graphics
Animation of every kind, from promo spots to brand campaigns. If the design needs movement and sound, we'll bring it to life.
Print design
Design and prepress for catalogues, brochures, ads, flyers and everything else that gets printed.
Digital advertising design
Digital catalogues, flyers, ebooks and brochures, plus ads and posts for Google Ads, Facebook and Instagram.
Vehicle and premises graphics design
Designs for vehicles, shop windows and premises that read in passing, delivered as print-ready files.
Copywriting
Copy for social and advertising, slogans, and naming for products and companies.
Promotional merchandise design
Design and print-ready artwork for T-shirts, caps, bags, calendars and other corporate gifts.
About the studio
Zale Design Studio is a graphic design studio in Zagreb. Our work for companies, small businesses and institutions covers logo design and visual identity, label design and packaging design, catalogues and brochures, websites and UI/UX design, animation and copywriting. We have worked for HALMED, the Croatian Economic Association, Nova TV, Mercator, Konzum, Top Sport and Credo centar, as well as for small producers of wine, olive oil and honey. Every project starts with a conversation about what the company does and who it is talking to, and ends with files ready for print, the web and social media. Browse our work or get in touch.
Clients
A few of the people we've had the pleasure of working with. If you'd like to be one of them, get in touch.
From the journal
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2026 · 4 min
How to come up with a company slogan: tips and examples
A good slogan says one thing, briefly and in the brand's own voice. Here's how to come up with one in five steps, with the slogans we wrote for Goldcorn and Euro Projekt Scriptum as examples.
2026 · 6 min
Honey label design: what to include and how to stand out
What a honey label must include, what changed for honey blends in June 2026 and how to stand out without clichés, with the Shevchenko labels as an example.
2026 · 5 min
How much does a visual identity cost? Prices explained
At Zale Design Studio a visual identity includes a logo, brand guidelines book, business card, letterhead and email signature. What the price depends on, how to compare quotes, and real examples.