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  • Blog about graphic design: the picture shows a desk with a tablet on which Adobe programs are open

    Graphic design :: Art of visual communication

    Introduction What is graphic design? What services fall under graphic design? Why is it important in business? If you’ve ever asked yourself any of these questions, keep reading. In this post, we will answer all of them and more. What is graphic design? Graphic design is the creation of visual communication using typography, photography, color…

  • A blog about managing social media

    Social media management :: Tips for effective social media management

    Introduction If you’re reading this, you’ve probably decided you need to work on your social media presence. Whether you already have social media accounts and want to improve your content or you are completely new to the world of social media management, you are in the right place. In this article, we’ll talk about social…

  • Blog about UX and UI design: the picture shows a desk with a pile of papers on which ux design is drawn and two mobile phones.

    What is user experience and interface design? :: How to create the best website and mobile app with UX/UI design.

    User experience (UX) and user interface (UI) are two terms you may hear when discussing digital products, websites or mobile applications. They play a role in how users interact with the product. But what exactly is the difference between UX and UI? User experience and user interface design are two key pillars of digital product…

  • Motion graphics blog: the picture shows a group of women in an office working on a computer

    Introduction to Motion Graphics :: Everything you need to know

    When it comes to video creation, motion graphics is the ideal medium for bringing ideas to life and telling a story visually. From logos and animations to video intros and endings, motion graphics is everywhere. Maybe you’ve never heard of these expressions, but you certainly see animated graphics every day. You must have noticed that…

  • Website Design Blog: The image shows the keyboard letters: w, e and b on a gray background

    Web design :: How to design a great website?

    Good websites mean a lot more to a company than just a place where one goes for some basic information. It is your virtual office. The place where visitors will make a decision whether they want to use your service or buy a product. It is often the first contact with potential clients, and you…

  • Blog about logo and colors: on a white background with colorful dots, there are rectangles with the letters COLORS

    Logo and colors :: How to choose the right color for a logo

    It is already well known that colors can affect our emotions and with that our mood. Graphic designers are also well aware of this. The choice of color has a strong influence on customer behavior. They activate emotions and influence our behavior. When used correctly, color can help achieve a desired mood or reaction, and…

  • Digital Marketing Blog: Image shows a monitor in an office with people. There is an inscription on the monitor: digital marketing.

    What is digital marketing and why is it important?

    You may have heard of the term “digital marketing”, but what does it actually mean? And why is it so important? In short, digital marketing is the process of using online channels to promote and sell products or services. It is a marketing strategy that relies on digital devices and networks to reach potential customers.…

  • The picture shows a golden feather on a white background

    What is copywriting?

    Writing marketing text or copywriting is a necessary skill for anyone who wants to create content. Copywriting is the act of writing sales copy for a product, service, or business. The copywriter aims to create a persuasive content that resonates with the reader and encourages them to take action. In most cases,copywriting is part…

  • Visual Identity. Image credit: MK2 on Unsplash

    Visual identity :: Definition, elements and tips

    They say that clothes do not make a man, which is true, but clothes help a man to be noticed and remembered. Visual identity is the “clothes” of any company, product or service. The importance of visual identity cannot be overestimated in the process of brand promotion. Although it has multiple functions, the main goal…

  • Packaging design. Image credit: Tarah Dane on Unsplash

    HOW TO PROMOTE A PRODUCT: PACKAGING DESIGN TIPS

    Product packaging design is an important part of the overall corporate identity. Its purpose is to draw attention to the product it promotes and create a unique visual identity and style by which the brand will be recognized. Although the proverb says that we should not judge a book by its cover, research shows that…