Category / Graphic design

The book of graphic standards, (or brand book) may not be known to a wider audience, especially to smaller companies that do not have a lot of advertising material and did not need such a service. However, in this article we will look at why it is good for every company, regardless of size, for…

Introduction What is graphic design? What services fall under graphic design? Why is it important in business? If you’ve ever asked yourself any of these questions, keep reading. In this post, we will answer all of them and more. What is graphic design? Graphic design is the creation of visual communication using typography, photography, color…

Introduction If you’re reading this, you’ve probably decided you need to work on your social media presence. Whether you already have social media accounts and want to improve your content or you are completely new to the world of social media management, you are in the right place. In this article, we’ll talk about social…

User experience (UX) and user interface (UI) are two terms you may hear when discussing digital products, websites or mobile applications. They play a big role in how the product is used, that is, what is the interaction between the end user and the product itself. But what exactly is the difference between UX and…

When it comes to video creation, motion graphics is the ideal medium for bringing ideas to life and telling a story visually. From logos and animations to video intros and endings, motion graphics is everywhere. Maybe you’ve never heard of these expressions, but you certainly see animated graphics every day. You must have noticed that…

Good websites mean a lot more to a company than just a place where one goes for some basic information. It is your virtual office. The place where visitors will make a decision whether they want to use your service or buy a product. It is often the first contact with potential clients, and you…

It is already well known that colors can affect our emotions and with that our mood. Graphic designers are also well aware of this. The choice of color has a strong influence on customer behavior. They activate emotions and influence our behavior. When used correctly, color can help achieve a desired mood or reaction, and…

You may have heard of the term “digital marketing”, but what does it actually mean? And why is it so important? In short, digital marketing is the process of using online channels to promote and sell products or services. It is a marketing strategy that relies on digital devices and networks to reach potential customers.…

Writing marketing text or copywriting is a necessary skill for anyone who wants to create content. Copywriting is the act of writing sales copy for a product, service, or business. The copywriter aims to create a persuasive content that resonates with the reader and encourages them to take action. In most cases,copywriting is part of…

They say that clothes do not make a man, which is true, but clothes help a man to be noticed and remembered. Visual identity is the “clothes” of any company, product or service. The importance of visual identity cannot be overestimated in the process of brand promotion. Although it has multiple functions, the main goal…