LQ :: Ad

graphic design :: ad design

We designed an ad for the company LQ from Zagreb, Croatia. LQ is a leading company for business and managerial training in Croatia, which has also developed an e-platform for education. In order to reach new potential clients, they needed an ad that we were happy to create.

Ad design for LQ. The ad has a simple and modern design. Purple and black letters on a light gray background. In the upper left is a picture of a man breaking through the circle of the letters Q in LQ.
Ad for LQ

Ad Design

A few things to pay attention to when designing posters and ads: Does your ad convey a clear message? Although abstract posters can sometimes be visually interesting, will the client know what it is about? The first rule of any ad is to be functional. The purpose of an ad is to present a service or product, and any design must respect that.

The use of multiple types of fonts, too many design elements, colors and texts should be avoided on the ad. The text should be comprehensible, short and clear. The poster is used only to present the service or the product but for additional information we want clients to visit our websites or stores. Always remember that posters and other advertisements are read in passing.


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Zale Design Studio