Croatian Economic Association :: Visual Identity

We present a new visual identity for the Croatian Economic Association.

The new logo and graphic standards book symbolize the power of cooperation and dialogue in the economy

The Croatian Economic Association (CEA) and we present a new visual identity that unites modern aesthetics with deep symbolism. Designed to reflect CEA’s mission and values, the new logo and graphic standards book represent the power of collaboration and dialogue in the economy.

Symbolism of the logo:

CEA’s new logo consists of two circles and a chat symbol. The main element, a large dark blue circle, symbolizes the round table, a meeting place and exchange of ideas among economists. The smaller light gray circle represents neutrality and objectivity in economic discussions. The white chat symbol in the center of the logo emphasizes the importance of open communication and constructive exchanges of ideas.

Color symbolism:

The colors of the logo have been carefully chosen to reflect the features and principles of CEA. The dark blue color symbolizes trust, authority and intelligence, and the gray color neutrality, balance and seriousness. The combination of these colors communicates CEA’s professionalism, stability and commitment to promoting economic prosperity.

Book of graphics standards (brand book):

Along with the new logo, CEA also presented a book of graphic standards. This document defines the rules for using logos, colors, typography and other visual identity elements. The goal of the book is to ensure consistency and professional use of visual identity in all communication channels of CEA.

We believe that the new visual identity will contribute to strengthening the recognition of the association and strengthen its position as a leading voice in the Croatian economy.

Do you want to create a visual identity with us? Contact us at the email address or via the contact form. You can view our works in the portfolio.

If you want to know more about graphic design, feel free to take a look at our blog, where you will find many interesting articles, many of which are on the topic of logos.

Zale Design Studio