Error Free :: Logo Design

graphic design :: branding :: visual identity :: logo design

We designed the logo for the company Error Free. It’s business is in audio production and professional lighting design for concerts and other events. In fact, even though the name of the company is Error Free, we sneaked in intentional one. 🙂

Logo design for Error Free company. The logo consists of an icon: a circle containing the symbols of the letters E and F, and the text part Error free, where the first letter R is turned upside down. The colors are black and light blue.
Logo design for the company Error Free

Logo Design: The idea behind the Error Free logo

The client wanted a logo that was professional and that invoked a feeling of trust. Creating a logo of this kind is quite a common request, and we already had an idea of how we would achieve it. This is the reason why we chose a very light blue color as a contrast to the strong black. The light blue color is one that most people will say is their favorite. One of the reasons for this is certainly that, according to psychology, it leaves us with a feeling of trust and reliability, and it also calms us down. For a company dealing with such a dynamic business, this color gives a good balance to it.

As an icon, we chose a circle with the symbols of the letters E and F. We wanted them to be associated with the graphics for the music equalizer. Since these strips are quite symbolic for production (which is what our client does), we wanted to somehow include them in the design. We achieved this by turning the initials into music bars. To balance those straight lines, we put them in a circle. This monochromatic sign is striking and unique.

Now we will return to our deliberate mistake. The name Error Free is a strong and serious name. Since our client is not like that, in the contrast of the strong name and monochromatic icon, we wanted to break that seriousness and monotony a bit, and we played with the letters. A small detail like this, turning the letter R to the wrong side, gives a good balance to the look of the logo, but also to the meaning of the company itself. Although the impression of the logo is still professional and strong, our eye will notice this small interesting detail and that detail, which jumps out of the ordinary, will be what we will notice and remember.

Do you like this logo? Then take a look at our other works from the Logo category.

WHAT DO YOU NEED TO KNOW ABOUT LOGO DESIGN?

You’ve decided you need a logo. Whether it’s a brand new logo or a redesign of an existing one, here are some things you need to know:

1. WHAT TYPE OF LOGO DO YOU WANT?

There are several types of logos. The logo can be text only (Google), monogram (LG), mascot (KFC), emblem (Stella Artois), pictograms (Apple), abstract (Nike) or combined: image and icon (Amazon). Some clients already have an idea of what type they want, this is especially true with logo redesign, but if you don’t have a clear picture of your future logo – don’t worry. You can arrange with the designer that the design proposals contain more than one style to get a better impression of what will suit you. Of course, the designer will not be able to make all the variations, but a good designer will know exactly which types are suitable for the business you are in and will give you their suggestions accordingly.

2. CHOOSING COLORS AND TYPOGRAPHY (TYPES OF FONTS)

Many companies already have their own distinctive colors and fonts that they use. In this case, the data is forwarded to the designer and the logo is created according to existing standards. Some companies don’t already have design standards, but they know roughly what colors and what font they want. In that case, it’s a good idea to send the designer some examples that you like. You can collect images from the Internet and send them as a reference. If you don’t have any ideas about colors and typography, don’t worry. Designers are experts in making such decisions for you. Along with the suggestions, you will also receive an explanation of why a particular color and font was chosen. In that way will be easier for you to make a decision about the color system that will represent your company.

3. MEETING THE DESIGNER

You need a logo and you want to work with us? You are wondering what to do next? Send us an inquiry via our contact form, and we will answer you as soon as possible. If you want, you can immediately send us some of the information listed above. Such as the company name, the type of logo you want, what the company does, and images of the logo you like as a reference. After we get to know your needs in more detail, we will send you a financial structure for the service you are looking for. If you choose to work with us, we will contact you if we need additional information. The deadline for logo design is usually around 5 working days. Although this can vary depending on the volume of work at the time of sending the inquiry. We will give you the exact deadline during the meeting.

4. PROPOSALS

Upon completion of the logo design, the designer will send you a presentation of the work they have done. You can choose as many proposals as you want in the business offer. The standard is three or five, and if you want more, please mention it when yoou contact us, so that we can adjust the offer accordingly. After the client studies the proposals sent and chooses the one that suits him best, the designer will make any additional changes, such as changing the color or size. When the work is done, we will send versions of the logo in vector (ai, eps, pdf) and raster (jpg, png) form so that you have all the versions needed for future applications of the logo (print, web), including a defined color system and characteristic typography.

You can view our other works in the portfolio.

For logo design, you can contact us at the email address or via the contact form. We are waiting for you!

If you want to know more about graphic design, feel free to take a look at our blog, where you will find many interesting articles, one of which is about logo.

Zale Design Studio