Vicious Delicious :: Logo Design

graphic design :: visual identity :: branding :: logo design

Logo design for Vicious Delicious. For a client from Dubrovnik with an artistic business, an elegant and striking logo. The logo is made of a font (a type of letter) that looks like it was written by hand. And as an icon it has an illustration of a dandelion between two words. The entire logo is black on a white background.
Logo Design for Vicious Delicious

The Vicious Delicious logo was made for a client from Dubrovnik. The client is an artist and wanted a logo that is not corporate, flat, strict and serious. She wanted a logo that was more relaxed, playful, but still elegant and businesslike. Therefore, we decided on a handwritten font, which is more relaxed and more appropriate for an art business, in this case jewelry making.

We put a dandelion as an icon. Dandelion, the flower itself, carries a lot of symbolism and has multiple meanings. While researching the meanings of the symbols of individual flowers on the Internet, we came across a page that explains the meaning of dandelions like this:
“The dandelion is a symbol of hope, love and happiness. Its yellow petals represent the sun that illuminates all the good deeds in your life. The black seeds of this plant are said to carry with them wishes for prosperity and new beginnings as they fly into the sky.” We all remember when we were children picking dandelions, imagining wishes and blowing them out with the hope of making them come true. That idea was our guiding thread in choosing this particular icon to represent Vicious Delicious. The client symbolically blew away all her wishes, which will now come true.

We decided not to add additional colors to the logo. The black logo gives an additional dose of elegance and artistic impression. In this way, the logo leaves a stronger impression, while maintaining its simplicity.

Do you like this logo? Then take a look at our other works from the Logo category.


You have decided that you need a logo. Whether it’s a brand new logo or a redesign of an existing one, here are some things you need to know:


There are several types of logos. The logo can be text only (Google), monogram (LG), mascot (KFC), emblem (Stella Artois), pictograms (Apple), abstract (Nike) or combined: image and icon (Amazon). Some clients already have an idea of what type they want, this is especially true with logo redesign, but if you don’t have a clear picture of your future logo – don’t worry. You can talk to the designer that the design proposals contain more than one style in order to get a better impression that will suit you. Of course, the designer will not be able to make all the variations, but a good designer will know exactly which types are suitable for the business you are in and will give you their suggestions accordingly.


Many companies already have their own distinctive colors and fonts that they use. In this case, the data is forwarded to the designer and the logo is created according to existing standards. Some companies don’t already have design standards, but they know roughly what colors and what font they want. In that case, it’s a good idea to send the designer some examples that you like. You can collect images from the Internet and send them as a reference. If you don’t have any ideas about colors and typography, don’t worry. Designers are experts in making such decisions for you. Along with the suggestions, you will also receive an explanation of why a specific color and font was chosen. In that way it will be easier for you to make a decision about the color system that will represent your company.


You need a logo and you want to work with us? You are wondering what to do next? Send us an inquiry via our contact form, and we will answer you as soon as possible. If you want, you can immediately send us some of the information listed above. Such as the company name, the type of logo you want, what the company does, and images of the logo you like as a reference. After we get to know your needs in more detail, we will send you a financial structure for the service you are looking for. If you choose to work with us, we will contact you if we need additional information. The deadline for logo design is usually around 5 working days. Although this can vary depending on the volume of work at the time of sending the inquiry. We will give you the exact deadline during the meeting.


Upon completion of the logo design, the designer will send you a presentation of the work they have done. You can choose as many proposals as you want in the business offer. The standard is three or five, and if you want more, please mention it when yoou contact us, so that we can adjust the offer accordingly. After the client studies the proposals sent and chooses the one that suits him best, the designer will make any additional changes, such as changing the color or size. When the work is done, we will send versions of the logo in vector (ai, eps, pdf) and raster (jpg, png) form so that you have all the versions needed for future applications of the logo (print, web), including a defined color system and characteristic typography.

You can view our other works in the portfolio.

Do you want to make a logo with us? Contact us at the email address or via the contact form. We are waiting for you!

If you want to know more about graphic design, feel free to take a look at our blog, where you will find many interesting articles, one of which is about logo.

Zale Design Studio