The Compounding Center :: Poster & flyer
graphic design :: poster design
For a company from the USA, The Compounding Center, we designed flyers to present their services or promote campaigns. It is a pharmaceutical company that specializes in the manufacture and distribution of customized medicines and medical equipment to its clients.
What is important when designing a flyer?
As with any other type of design, always keep in mind who you are creating the flyer for, who your audience is, who you want to attract. It is not the same to create a flyer for an amusement park, a clothing store or a financial company.
While for the amusement park we will choose cheerful bright colors, soft fonts, more text and photos, for corporate design it is better that the design is simple in order to leave a more professional and serious impression.
If you use photos, make sure they are high-quality photos so that the overall design is not spoiled by choosing a low-resolution image, uninteresting content or inappropriate subject matter.
If you are not using photos, but the flyer will be made of text and design elements, stick to the rule of not using too many types of fonts and sizes. Flyers are usually small format and too many fonts and sizes can look cluttered, disorganized and unprofessional. Also, use fonts that are easy to read. Flyers are read quickly and you don’t have much time to draw attention to the content.
The flyer is made to deliver essential information in a short time, to attract attention and to generate traffic. If you stick to the basic design rules, your flyer will definitely serve its purpose.
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Zale Design Studio