Sitolor Tvornica Boja :: Packaging Design
graphic design :: packaging design :: label design
For the Sitolor tvornica boja we designed the entire range of packaging design for paints and varnishes for their Duralin, Duralux, Dekor and Aqua Deck collections. Packaging design is an important aspect of any visual identity. We wanted their products to be presented in the best possible way. Design followed the quality of the products and represented them accurately. We created a distinctive design for each group of products. Colors and textures changed depending on the type of product and the line they were in. In this way, Sitolor gained a recognizable overall product design through their many different products.
WHAT SHOULD YOU PAY ATTENTION TO IN PACKAGING AND LABEL DESIGN?
Design is one of the important factors for the success of a product on the market. This is what helps the product stand out from the crowd in the sea of similar products sitting next to it on the shelves. If the product design is not attractive and interesting, customers will easily skip it. Then they will choose something else that drew their attention faster and more effectively.
However, this does not mean that the design must always be in bright colors and an unusual shape. Sometimes the use of bright colors can be suitable, but not for all products. It is essential that the designer adapts the design according to the needs of the product, the industry and the target market. This means that it is important to understand what the expectations and needs of potential customers are and how the product can meet those needs. This is the only way to create a design that will attract the attention of customers and help the product stand out from the crowd.
Some tips for successful packaging design
When designing product packaging, it’s important to stick to basic design rules and not overload the design with too many elements. Elements can be illustrations, photos, and other visual elements. The product packaging has limited space and must contain certain texts that are mandatory by law. They can include information about the content, date of production, and the like.
Don’t be afraid to be creative with products that allow it. Also, be more reserved with those that require a more professional design. However, this does not mean that the design has to be boring. You can be creative and interesting in the choice of color palette, fonts, photos or patterns. In that way you can still attract the attention of customers.
It is important to choose a design that matches the specifics of the product and the target market. Again, if the product implies professional use, the design should be serious and professional. This does not mean that it cannot be attractive and appealing at the same time. In any case, it is important that the design is clear and understandable, and that it serves its main purpose – to attract the attention of customers and to help them decide to buy the product.
Packaging design and environmental
Packaging design is important for the product’s success in the market, but it is equally important to take care of environment when designing the packaging. With packaging, this can be achieved in different ways. Such as using recycled materials for packaging, avoiding the use of harmful materials or enabling easier recycling of packaging after use.
In addition, packaging can also be designed to reduce its size and weight. In this way, the impact on the environment during production, transport and storage can also be reduced. Designing packaging with environmental protection in mind can also help increase the attractiveness of the product for customers who are aware of their environmental impact. Such customers want to support products with sustainable practices.
See our other works on the packaging section.
If you want to know more about graphic design, feel free to take a look at our blog, where you will find many interesting articles.
Zale Design Studio