Shevchenko :: Design of the logo, label and packaging

Visual identity for the honey brand

Designing the logo, label and packaging for clients from Ukraine was a pleasure. The client is a family farm that produces honey. They wanted an overall visual identity that would be elegant, but also warm and accessible since it is a family business.

Logo Design

We started creating a visual identity with the design of the logo. It was not difficult to choose an icon to represent the logo. A bee in flight was a simple and logical choice. What is perhaps less obvious is the fact that the path the bee takes in the logo is actually the owner’s signature. This simple, yet interesting detail gives the overall design an additional dimension. The bee icon ends its flight as a dot at the end of that signature.

Choice of color and typography

Choosing the color of the visual identity is again tied to the honey itself and the client’s desire for the logo to be elegant. In order to avoid the traditional yellow color of honey, we decided on a more golden color. The golden color is a good representative of honey and has the sophistication that the client wanted to convey.

The typography chosen for this project is a handwritten font. This type of decorative lettering is ideal for the type of logo design the client wanted. Decorative letters should not be used for the entire text as they are more difficult to read. Also with the use of too many decorative letters in the design, it can look excessive and the font itself can distract from the message of the design itself. Therefore, they are ideal, as in this case, as titles, design details, slogans, etc. For this reason, we also used a flatter font for the word “family” in order to balance the very aesthetics of the design and make the name Shevchenko even more noticeable.


You have decided that you need a logo. Whether it’s a brand new logo or a redesign of an existing one, here are some things you need to know:


There are several types of logos. The logo can be text only (Google), monogram (LG), mascot (KFC), emblem (Stella Artois), pictograms (Apple), abstract (Nike) or combined: image and icon (Amazon). Some clients already have an idea of what type they want, this is especially true with logo redesign, but if you don’t have a clear picture of your future logo – don’t worry. You can arrange with the designer that the design proposals contain more than one style to get a better impression of what will suit you. Of course, the designer will not be able to make all the variations, but a good designer will know exactly which types are suitable for the business you are in and will give you their suggestions accordingly.


Many companies already have their own distinctive colors and fonts that they use. In this case, the data is forwarded to the designer and the logo is created according to existing standards. Some companies don’t already have design standards, but they know roughly what colors and what font they want. In that case, it’s a good idea to send the designer some examples that you like. You can collect images from the Internet and send them as a reference. If you don’t have any ideas about colors and typography, don’t worry. Designers are experts in making such decisions for you. Along with the suggestions, you will also receive an explanation of why a particular color and font was chosen. In that way will be easier for you to make a decision about the color system that will represent your company.


You need a logo and you want to work with us? You are wondering what to do next? Send us an inquiry via our contact form, and we will answer you as soon as possible. If you want, you can immediately send us some of the information listed above. Such as the company name, the type of logo you want, what the company does, and images of the logo you like as a reference. After we get to know your needs in more detail, we will send you a financial structure for the service you are looking for. If you choose to work with us, we will contact you if we need additional information. The deadline for logo design is usually around 5 working days. Although this can vary depending on the volume of work at the time of sending the inquiry. We will give you the exact deadline during the meeting.


Upon completion of the logo design, the designer will send you a presentation of the work they have done. You can choose as many proposals as you want in the business offer. The standard is three or five, and if you want more, please mention it when you contact us, so that we can adjust the offer accordingly. After the client studies the proposals sent and chooses the one that suits him best, the designer will make any additional changes, such as changing the color or size. When the work is done, we will send versions of the logo in vector (ai, eps, pdf) and raster (jpg, png) form so that you have all the versions needed for future applications of the logo (print, web), including a defined color system and characteristic typography.

You can view our other works in the portfolio.

Need a logo design? Contact us at the email address or via the contact form. We are waiting for you!

If you want to know more about graphic design, feel free to take a look at our blog, where you will find many interesting articles, many of which are about logos.

Zale Design Studio