We designed a visual identity for the company Antidra.
WHAT IS VISUAL IDENTITY?
Visual identity is the overall appearance of a company’s marketing materials and communications, including its logo, colors, fonts and other visual elements. The visual identity should be simple enough that it can be reproduced in any size or color without losing meaning or integrity.
It is important to the company because it helps it stand out from the competition. It also helps customers identify with the company and make it easier for them to remember it.
Creating a visual identity starts with a logo.
WHAT DO YOU NEED TO KNOW ABOUT LOGO DESIGN?
You have decided that you need logo. Whether it’s a brand new logo or a redesign of an existing one, here are some things you need to know:
1. WHAT TYPE OF LOGO DO YOU WANT?
There are several types of logos. The logo can be text only (Google), monogram (LG), mascot (KFC), emblem (Stella Artois), pictograms (Apple), abstract (Nike) or combined: image and icon (Amazon). Some clients already have an idea of what type they want, this is especially true with logo redesign, but if you don’t have a clear picture of your future logo – don’t worry. You can arrange with the designer that the design proposals contain more than one style to get a better impression of what will suit you. Of course, the designer will not be able to make all the variations, but a good designer will know exactly which types are suitable for the business you are in and will give you their suggestions accordingly.
2. CHOOSING COLORS AND TYPOGRAPHY (TYPES OF FONTS)
Many companies already have their own distinctive colors and fonts that they use. In this case, the data is forwarded to the designer and the logo is created according to existing standards. Some companies don’t already have design standards, but they know roughly what colors and what font they want. In that case, it’s a good idea to send the designer some examples that you like. You can collect images from the Internet and send them as a reference. If you don’t have any ideas about colors and typography, don’t worry. Designers are experts in making such decisions for you. Along with the suggestions, you will also receive an explanation of why a particular color and font was chosen. In that way will be easier for you to make a decision about the color system that will represent your company.
3. MEETING THE DESIGNER
You need a logo and you want to work with us? You are wondering what to do next? Send us an inquiry via our contact form, and we will answer you as soon as possible. If you want, you can immediately send us some of the information listed above. Such as the company name, the type of logo you want, what the company does, and images of the logo you like as a reference. After we get to know your needs in more detail, we will send you a financial structure for the service you are looking for. If you choose to work with us, we will contact you if we need additional information. The deadline for logo design is usually around 5 working days. Although this can vary depending on the volume of work at the time of sending the inquiry. We will give you the exact deadline during the meeting.
Upon completion of the logo design, the designer will send you a presentation of the work they have done. You can choose as many proposals as you want in the business offer. The standard is three or five, and if you want more, please mention it when you contact us, so that we can adjust the offer accordingly. After the client studies the proposals sent and chooses the one that suits him best, the designer will make any additional changes, such as changing the color or size. When the work is done, we will send versions of the logo in vector (ai, eps, pdf) and raster (jpg, png) form so that you have all the versions needed for future applications of the logo (print, web), including a defined color system and characteristic typography.
Taking the visual identity as a guiding thread, we also designed a promotional T-shirt for Antidra.
Promotional t-shirts have been losing popularity in recent years, although their importance should not be underestimated. In general, promotional materials are a very effective way of promotion. If a t-shirt is well designed, everyone will want to wear it. Some maybe for years. Every time an individual wearing your shirt goes out in public, they are promoting your business or service, completely free of charge.
Also, if the promotional items are not sold but given away, just a small sign of attention can mean a lot to a potential customer. It creates a sense of trust and loyalty in your brand. Likewise, every time they wear that shirt, that sense of connection will grow, especially if the design is so good that it becomes their favorite item of clothing. 🙂
There aren’t many rules when it comes to T-shirt design. It depends on what is being promoted. It is important not to ignore the name of the company, service or product. It is important to highlight it. We know that many people do not like to wear t-shirts with prominent company names, but if a good design is created around the message, any t-shirt can become a valuable marketing tool that customers will be happy to use.
You can view our other works in the portfolio.
Zale Design Studio