Konzum :: Animated ad
graphic design :: motion graphic design :: advertising design
MOTION GRAPHICS AD FOR KONZUM
A few years ago, we joined forces with Stereo Studio and decided to merge the two companies and offer current and future clients better and more comprehensive services. The company Stereo Studio specialized in the creation of motion graphics videos and graphic elements. Among the many clients was Konzum, for which numerous advertisements were made. Among others, this one for “Crazy Sale” is one example. Today, as part of the Zala team, we offer the same service of creating animated advertisements, banners and, in general, motion graphics design elements such as logos.
What is motion graphics?
Motion graphics is a term used for moving or animated graphics. Nowadays, motion graphics are everywhere. From animated ads, banners and infographic videos. Animated content has taken the marketing world by storm. One of the biggest reasons for this is that commercials and videos are much shorter today. Because of this, the need to add as much content as possible in the shortest possible time, while still attracting and keeping the attention of potential customers, developed. Also, such videos are suitable for advertising on multiple channels: from television to billboards and mobile applications, and even social networks.
Motion graphics is simply animated graphic design. It is content created by combining elements of design, animation and video.
Why use motion graphics?
Motion graphics bring your brand to life in a way that other media cannot. Instead of just reading about your company and what you do, viewers can actually see and hear what you represent and sell. This is an extremely effective way to connect with your audience. This creates a sense of familiarity and recognition with people who may never have come into contact with you before. It can also strengthen that feeling with regular clients.
In addition, they are much cheaper to produce than, say, traditional television commercials. Customers get all the necessary information in a quick and easy way, and the company does not have to invest a lot of money in the development of them. With the fact that this type of ad is equally suitable for social networks.