Eko-Mlaz.dm :: Logo Redesign
Old mark, new flow
- Client
- Eko-Mlaz.dm
- Year
- 2025
- Category
- Logo
The brief
Eko-mlaz.dm d.o.o. from Novska, founded in 1994, provides engineering design, consulting and monitoring in water supply, drainage and construction, as well as nature and environmental protection. Its old logo was recognisable but needed modernising while keeping its key elements.
What we did
Zale Design Studio redesigned the logo, keeping the colours and basic shapes of the old mark. The new icon uses three horizontal green lines that form an “E” and three vertical blue lines that, together with them, form an “M”. Below it the name is set in capitals, and a blue drop under the “Z” extends the last vertical line like a pipe with water flowing from it.
The outcome
The company received a refreshed logo that preserves brand continuity and points directly to water and pipes, the core of its work. An animated version of the new logo was also produced.
Eko-mlaz.dm logo redesign: a refreshed visual identity
Eko-mlaz.dm d.o.o., based in Novska and founded in 1994, specialises in engineering design, consulting and monitoring in water supply, drainage and construction, as well as nature and environmental protection. We recently worked with the company on a logo redesign to refresh its visual identity.
The previous visual identity
The previous Eko-mlaz.dm logo was recognisable, but over time it needed modernising to better reflect the company’s contemporary approach. The aim was to keep its distinctive elements while bringing them in line with today’s design standards.
The new logo design
The new logo is built around an icon of three horizontal green lines forming the letter “E” and three vertical blue lines that, together with the green ones, form the letter “M”. Below the icon, the company name is set in capital letters, with a blue drop placed beneath the “Z”. The drop symbolises the pipes and water the company works with, and it extends the last vertical blue line, like a pipe with water flowing from it.
Why does a logo redesign matter?
A logo redesign is key to keeping a brand relevant in the market. By updating its visual identity, a company shows that it keeps up with trends and adapts to change. A modernised logo can improve recognition and make a better impression on clients. A redesign is also an opportunity to align the visual identity with the company’s current values and goals.
The redesign process
Throughout the redesign, we focused on keeping the recognisable elements of the old logo, such as its colours and basic shapes, to preserve brand continuity. At the same time, we introduced contemporary design elements to make the logo relevant and appealing to today’s audience.
Conclusion
The new Eko-mlaz.dm logo reflects the company’s commitment to quality and innovation in water supply, drainage and environmental protection. We believe this refreshed visual identity will help the company further strengthen its brand and its communication with clients.
For more information about Eko-mlaz.dm and its services, visit the company’s website: https://eko-mlaz.hr/
Would you like us to design your visual identity? Get in touch by email or through our contact form. You can see our work in our portfolio.
If you’d like to learn more about graphic design, take a look at our blog, where you’ll find plenty of interesting articles, many of them about logos.
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