Motion graphics: animated ads and logo animation
Zale Design Studio creates animated logos, reels and animated ads. We make animations for websites, social media and digital advertising.
What logo and ad animation includes
Motion graphics is animated graphic design: a logo, ad or infographic given movement and rhythm. A short animated video attracts and holds attention better than a static post, and one animation can be used on your website, social media and digital screens. Animation can also be added to an existing visual identity, for example as an animated logo at the start and end of every video.
We make animated logos, reels and animated ads of up to 30 seconds, as well as longer videos and post series.
The work includes:
- concept and script for a reel or ad,
- animation of your logo, photos and graphic elements,
- export in formats for web and social media.
Who animated ads and logos are for
Retail chains and brands announcing offers and catalogues, media companies that need stories and posts for their advertisers, and businesses that want an animated logo for their website, presentations and social media.
Animated ad examples
Our animation work builds on the experience of Stereo Studio, a company specialising in motion graphics videos and graphic elements, which merged with Zale Design Studio a few years ago. Stereo Studio produced many animated ads for Mercator and Konzum, including one for Mercator's regular catalogue and one for Konzum's "Luda rasprodaja" (Crazy Sale). For Nova TV we designed animated stories and posts for H&M, Abbott, Ledo and City Center One. We produced a video ad for Bikershop and an animation of the new Eko-Mlaz.dm logo.
How an animated ad is made
First we agree the message, length and the channels where the video will run. We then prepare the concept and script, and start animating only once you approve them. Finally, we export the video in the formats and aspect ratios you need.
See our work in the motion graphics and digital categories, and more about the technique in Introduction to motion graphics.
Our process
Message and channels
We agree what the video must say, how long it runs and where it will be shown, then send a quote and deadline.
Concept and script
We prepare the concept and script so you can approve the direction before animation starts.
Animation
We animate the logo, text, photos and graphics, and refine the video based on your comments.
Export and delivery
We deliver the video in the formats and aspect ratios needed for web, social media and ad platforms.
Selected work
Motion graphics →
Nova TV :: Social Media Post Design for H&M
2024Retail, in stories
Konzum :: Animated ad
Motion graphics
Frequently asked questions about animation
How long does an animation take?
It depends on the length of the video, the complexity of the animation and how quickly you approve the concept and script. We confirm the exact deadline in the quote.
What is motion graphics?
Motion graphics is animated graphic design: logos, text, icons and illustrations set in motion. It is used for ads, banners, infographics and social media posts.
Which channels do you create animations for?
Websites, social media (stories, reels and posts), digital banners and presentations. We can export the same video in several aspect ratios, for example landscape and portrait.
Who have you made animated ads for?
Mercator, Konzum and Bikershop, plus stories and posts for Nova TV's advertisers such as H&M, Abbott and Ledo.