Walk A Dog App :: Logo & UI
graphic design :: branding :: visual identity :: UI design :: UX design :: mobile application design :: logo design
For our clients from the Walk A Dog application, we designed the entire visual identity and UI/UX design of the mobile application. An application made for dog owners who want to connect with each other. So, it is not surprising that we chose this cute illustrated dog as the icon. This colorful and cheerful design faithfully represents this social app, their users and their furry pets.
UX and UI design
UX and UI design are terms that we encounter a lot nowadays. App development is on the rise and many companies are looking to create mobile or web apps to improve their customer experience and boost sales.
UX design is an abbreviation of User Experience, and UI of User Interface. UX usually includes the entire design of the application (from choosing colors, layout design, individual design elements, etc.), and UI is part of that process, but the focus is more on the use of the application, than its appearance. With UI it is important that the communication between the application and the user is uninterrupted, simple and functional.
One of the most important things to remember about UX design is that you don’t try to invent something completely different and special. Clients are already used to mobile phones and apps and expect certain items to be in a certain place. Very often there is a good reason for this, such as better organization of the application and its easier use. It’s okay to change some things, of course, but don’t be tempted to innovate how apps are used. Because of this, the application could encounter resistance from users and thus become unsuccessful. We want users to use the application as much as possible, to make it simple and easy to use.
Also, don’t overwhelm the user with information. Emphasize the most important things with your design. Remove unnecessary text and design elements. Focus only on what is really important. Since mobile applications are used with fingers, it is important that design elements are easily accessible. All important elements should be located at the bottom of the screen so that users can reach them with their thumb.
Do you like this logo? Then take a look at our other works from the Logo category.
WHAT DO YOU NEED TO KNOW ABOUT LOGO DESIGN?
You’ve decided you need a logo. Whether it’s a brand new logo or a redesign of an existing one, here are some things you need to know:
1. WHAT TYPE OF LOGO DO YOU WANT?
There are several types of logos. The logo can be text only (Google), monogram (LG), mascot (KFC), emblem (Stella Artois), pictograms (Apple), abstract (Nike) or combined: image and icon (Amazon). Some clients already have an idea of what type they want, this is especially true with logo redesign, but if you don’t have a clear picture of your future logo – don’t worry. You can arrange with the designer that the design proposals contain more than one style to get a better impression of what will suit you. Of course, the designer will not be able to make all the variations, but a good designer will know exactly which types are suitable for the business you are in and will give you their suggestions accordingly.
2. CHOOSING COLORS AND TYPOGRAPHY (TYPES OF FONTS)
Many companies already have their own distinctive colors and fonts that they use. In this case, the data is forwarded to the designer and the logo is created according to existing standards. Some companies don’t already have design standards, but they know roughly what colors and what font they want. In that case, it’s a good idea to send the designer some examples that you like. You can collect images from the Internet and send them as a reference. If you don’t have any ideas about colors and typography, don’t worry. Designers are experts in making such decisions for you. Along with the suggestions, you will also get an explanation of why a particular color and font was chosen. In that way, it will be easier for you to make a decision about the color system that will represent your company.
3. MEETING THE DESIGNER
You need a logo and you want to work with us? You are wondering what to do next? Send us an inquiry via our contact form, and we will answer you as soon as possible. If you want, you can immediately send us some of the information listed above. Such as the company name, the type of logo you want, what the company does, and images of the logo you like as a reference. After we get to know your needs in more detail, we will send you a financial structure for the service you are looking for. If you choose to work with us, we will contact you if we need additional information. The deadline for logo design is usually around 5 working days. Although this can vary depending on the volume of work at the time of sending the inquiry. We will give you the exact deadline during the meeting.
Upon completion of the logo design, the designer will send you a presentation of the work they have done. You can choose as many proposals as you want in the business offer. The standard is three or five, and if you want more, please mention it when yoou contact us, so that we can adjust the offer accordingly. After the client studies the proposals sent and chooses the one that suits him best, the designer will make any additional changes, such as changing the color or size. When the work is done, we will send versions of the logo in vector (ai, eps, pdf) and raster (jpg, png) form so that you have all the versions needed for future applications of the logo (print, web), including a defined color system and characteristic typography.
You can view our other works in the portfolio.
Zale Design Studio