Nova TV :: Social Media Post Design for Abbott
Health, made legible
- Client
- Nova TV / Abbott
- Year
- 2024
- Categories
- Motion graphics, Digital
The brief
Nova TV needed a social media story post for Abbott as part of the “Putovanje s dijabetesom” (Journey with Diabetes) campaign, which shows how the FreeStyle Libre 2 continuous glucose monitoring system helps people with type 1 diabetes. The campaign tells the real stories of a father and son, Tomica and Lovro, and of professional footballer Sandra Starke.
What we did
Zale Design Studio designed an animated story post for Nova TV, with visuals, fonts and colours aligned with Abbott’s visual identity. Clear visuals highlight the key messages about FreeStyle Libre 2 and balance information with emotion. It was also built to the platforms’ technical requirements, such as optimal dimensions and fast-loading visuals.
The outcome
Nova TV received an animated story post in Abbott’s visual identity, ready to publish on social media.
Social media design has become a key tool for communicating with audiences, and for this project we worked with Nova TV. As part of its social media stories, we created a post for Abbott, a global leader in medical technology. The campaign set out to show, through real-life stories, how technology helps people with diabetes.
A journey with diabetes: the story of Tomica, Lovro and Sandra
The campaign title, “A journey with diabetes: how Tomica and Lovro ‘drive’ through challenges with the help of advanced technology”, drew particular attention from the audience. Tomica and his son Lovro feature in a moving story about living with type 1 diabetes day to day with the help of Abbott's FreeStyle Libre 2 system. This revolutionary device enables continuous glucose monitoring, which helps Lovro and his father cope with the challenges the condition brings.
The campaign was enriched further by the story of Sandra Starke, a professional footballer who also has type 1 diabetes. Her success on the pitch despite diabetes, with the help of the same system, is an inspiration to many people facing the same health challenge.
Our contribution to the design
We were responsible for the design of the post, including the visual elements, typography and colours, all in line with Abbott's visual identity. We aimed for a balance between information and emotion, to bring the story closer to a wide audience. We used clear, engaging visuals and brought out the key messages about how the FreeStyle Libre 2 system helps people lead more active, fulfilling lives.
As well as tailoring the design to social media stories, we took care of the platforms' technical requirements, such as optimal dimensions and fast-loading visuals.
Why social media matters in modern business
In today's digital age, social media posts play a key role in promoting products and services. Fast, visually appealing communication lets brands like Abbott reach a wider audience and raise awareness of important issues such as diabetes. Our team specialises in content that doesn't just inform but also engages, helping brands build a stronger connection with their audience.
This project with Nova TV and Abbott shows how well-considered design can help deliver key messages and support the people who need it most.
Need a social media post designed and written, or copywriting more generally? Get in touch by email or through our contact form.
You can see more of our work in our portfolio.
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