Nova TV :: Social Media Post Design for H&M
Retail, in stories
- Client
- Nova TV / H&M
- Year
- 2024
- Categories
- Motion graphics, Digital
The brief
Nova TV needed a social media video post presenting H&M’s new back-to-school children’s collection. The video, titled “Spremni za školu” (Ready for School), shows playful outfits schoolchildren can’t wait to jump into.
What we did
Zale Design Studio created the post’s visual look, with visuals and animations that put the children’s collection front and centre. Bright colours, simple fonts and a cheerful, dynamic pace speak to parents and children alike. All content was adapted to the social media story format.
The outcome
Nova TV received an animated story video featuring outfits from H&M’s new children’s collection.
We recently had the chance to work with Nova TV on another creative project: a social media post for H&M. As part of their social media campaign, we created a video post promoting H&M’s new children’s collection, perfectly timed for the new school year.
Ready for school: playful outfits for schoolchildren
The video, titled “Spremni za školu: Razigrane kombinacije u koje će školarci jedva čekati uskočiti” (Ready for school: playful outfits schoolchildren can’t wait to jump into), features vibrant, modern and practical outfits from H&M’s new collection. With a focus on comfort and style, H&M has created clothes that let children feel confident and free. In the campaign, we showed how these playful outfits keep up with schoolchildren on their everyday adventures, from play to learning.
Our contribution
Our role was to design the look of the post, creating eye-catching visuals and animations that showcase the children’s collection. We focused on cheerful, dynamic content that would grab the attention of parents and children alike. The design follows current trends, with bright colours and simple fonts, all tailored to the story format on social media.
Social media and fashion brands
Social media has become the main channel for promoting fashion collections. Brands like H&M use these platforms to reach a wider audience and present their new collections in a dynamic, engaging way. Our team specialises in adapting design to the specific requirements of social media, helping brands build a successful digital presence. The H&M campaign shows how carefully considered design can contribute to the success of fashion promotion online.
Need social media posts conceived and designed, or copywriting more generally? Get in touch by email or through our contact form.
You can see more of our work in our portfolio.
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