Kolači Gospodarski list :: Visual Identity

We have created a visual identity for the company Gospodarski list, ie for their subbrand “Kolači” (english:  Cookies and Cakes), which includes publishing a cookbook with the finest homemade cakes. Cakes come in many flavors, colors and sizes, so our logo, which represents them, came in many colors as well. More precisely in 6 characteristic colors. As a logo icon, we used the letter O, which represents an already bitten cookie. This cheerful logo is the ideal representative of this delicious cookbook and all cakes.

Do you like this logo? Then look at our other works from the Logo category.

What do you need to know about logo design?

You have decided that you need a logo. Whether it’s a brand new logo or a redesign of an existing one, here are some things you need to know:

1. What kind of logo do you want?

There are several types of logos. The logo can only be wordmark (Google), lettermark (LG), mascot (KFC), emblem (Stella Artois), pictorial (Apple), abstract (Nike) or combination: image and icon (Amazon). Some clients already have an idea of what kind of logo they want. This is especially true with the redesign of the logos, but if you don’t have a clear picture of your future logo – don’t worry. You can ask the designer to include in the proposal more than one style so that you get a better idea of what type will suit you. Of course, a designer will not be able to make all the types, but a good designer will know exactly which types are suitable for the business you are in and will therefore give you their suggestions accordingly.

2. Select color and font

Many companies already have their own distinctive colors and fonts to use. In this case, the information is forwarded to the designer and the logo is made according to the existing standards. Some companies do not have design standards, but they have an idea of what colors and font they want. In that case, it is good to show some examples of what you like to the designer. You can collect images from the Internet and send them as a reference. If you have no idea about colors and typography, don’t worry. Designers are experts in making such decisions for you. Along with finished logos, you will also get an explanation of why a certain color and font was chosen, so it will be easier for you to decide which of the suggestions to choose.

3. Contact with the designer

You need a logo, and you are considering doing business with us, so what is next? Contact us via our contact form, and we will answer you as soon as possible. If you want, you can immediately send us some of the information listed above, such as the company name, the type of logo you want, what the company does, and the logo images of the design you like as a reference. Once we know what you need, we will send you the financial construction for the service you are looking for. If you chose us for this service, the designer will contact you if he needs additional information. The time for the completion of the project is usually around 5 business days, but this can vary depending on the volume of work at the time. We will give you the exact deadline when we send you an offer.

4. Finishing the project

Upon completion of the logo, the designer will send the client a presentation of the proposal. In the offer you can choose how many proposals you want. The standard is three or five, but if you want more, please mention this in the initial conversation so that we can adjust the offer specifically to your needs. After the client studies the submitted proposals and chooses the one that suits him, the designer will make additional changes (if any) such as changing the color or size. When the job is done, we send versions of the logo in vector and raster form so that the client has all the versions needed for future logo applications (print, web).

For more of our work you can visit our portfolio and for more graphic design content check out our blog, where we also write more about logos.

Do you want to make a logo with us? Contact us at the email address or via the contact form. We are waiting for you!